Marvel Changes Name, Sets Film Slate and Budget Range, Completes Loan

It's not the first time they've tweaked the title, but news that Marvel is going from Marvel Enterprises to Marvel Entertainment is worth noting because the change isn't caused by financial problem and seems to reflect the company's general direction. You also have to admire the double-PR function of announcing film slate and the completion of the bad-ol'-times-hangover loan package. Not only is the film stuff in the article not comics, trying to predict the success or failure of films that haven't been made yet is a sucker's game. Nobody, and I mean nobody, had Blade pegged as the first building block of a movie franchise business. So who knows if this will work out or not. The one I hadn't heard of as a potential film before now is Hawkeye, the bow-and-arrow good guy from the abortive and much-missed Marvel tradition of carny superheroes. I always liked the cover debut of Hawkeye (click for bigger image), with its approach of, basically, "We swear this guy isn't a total joke."
 
posted 9:23 am PST | Permalink
 

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