Marvel Launches New On-Line Initiative

Marvel has unveiled something called either Marvel Digital Comics or Marvel Digital Comics Unlimited, depending on what part of the available pages you read. USA Today goes with the latter version in their profile, so we will, too. It looks like a fairly large database of books anchored by first-100-issues blocs from high-profile series, with a $10 monthly fee that becomes $5 if you go a year at a time, and a six-month delay until new issues are available. It's also read-at-site rather than download.

How many people go for this and what that audience looks like should prove to be interesting, although as it's Marvel and not DC my guess is they may not have anything special set up in terms of gathering information for future marketing efforts. I'm trying to wrap my mind around dropping $60 to read some old comics on-line and I'm not quite getting there except maybe as a way to catch up on the last few years of crossover madness. That does sound a bit more efficient than my current strategy of sitting in a big-box bookstore reading them. I'm not sure how this serves as a feeder effort as is claimed for it; the fee set-up sounds more like a catcher than a feeder.
 
posted 1:14 am PST | Permalink
 

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