Marvel Makes Major Mobile Move

According to the comics business news and analysis site ICv2.com, Marvel has released about a hundred titles in various, overlapping ways through major digital download platforms. One would assume that this represents both a notable move on Marvel's part as well as indicates they're going to be still sifting through results for answers, feedback and relevant information they can apply to a broader strategy. My guess reading ICv2.com's article much earlier than this post will roll out is that there will be a lot of "major milestone" talk, but despite my jokey headline for me there's not enough grind or surprise there to catch my attention in quite that way. Clearly Marvel like all comics companies should be moving forward in a matter-of-fact way with some sort of digital offering or series of same, and I would imagine at this point they feel the same way. I'm probably more optimistic than some that there's an additional audience to be had rather than an existing one to be lost, but more to the point, I'm not sure those worries are all that relevant anymore.
 
posted 8:10 am PST | Permalink
 

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