Marvel Profits Go Down in 2Q For an idea of how relatively volatile the big-time licensing game can be on a quarter to quarter basis, look towards ICv2.com's measured article on a drop for Marvel as they moved from a Spider-Man 2 to a Fantastic Four emphasis in their pushes between last year and this. If you don't think this kind of thing can make a differece in press coverage, check this piece out from the Guardian with a decidedly less measured headline.
For an idea of how relatively volatile the big-time licensing game can be on a quarter to quarter basis, look towards 
