Marvel Profits Go Up, Shares Go Down; Publishing Experiences Slight Decline



I think this Forbes article does the best job of puzzling out what happened with Marvel's stock yesterday, after a report released at the start of the week about the company's second quarter that was positive in various aspect but apparently failed to match certain expected levels while exceeding others. I like how at one point they admit they have no idea where a certain piece of information is coming from.

Comics-related sites like ICv2.com have focused on the small decline in publishing, a traditional company strength. "We were just too completely awesome last year" seems to be the general explanation offered by the entertainment company, although the ICv2.com story tosses in all the official reasons provided. Taken as a group, a list of reasons a company gives in a stock or financial report almost always sounds hilarious to me. In the 1990s every Marvel stock report always had a grim sentence about the future of the free market in China. I have to admit they usually sound slightly unconvincing as well.

If like me you're frustrated by figures and estimates that occasionally flummox financial writers, you can always take a trip down memory line and go to John Jackson Miller's site and look at Marvel sales in 1959!
 
posted 8:20 am PST | Permalink
 

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