Marvel Publishing Revenues For 2Q ‘09 Flat, Year-End Guidance Raised

The headline pretty much tells the story. Publishing revenues fell slightly, but only so slightly that with everything else going on the low-end of their year-end guidance was raised. One thing that might be interesting to note is that Marvel openly cites the decline in print ad revenue as a contributing cause. This seems pretty clear if you ever pick up a Marvel comic, but it's little discussed in a wide-open debate of publishing strategies, quality control and price points. You can listen to Marvel's earnings conference call here.

If Marvel can negotiate this year with its lack of hometeam-produced movies and the general tricky economy, they should be set up pretty well for the next few years, or at least set up to have the success or failure of the individual movies decide whether things at the company are merely awesome or super awesome.
 
posted 8:10 am PST | Permalink
 

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