Marvel: Take the Long View

One of the more interesting public relations spectacles of the year has to be how Marvel executives and those interested in Marvel have dealt and are dealing with the possibility that the Fantastic Four movie might under-perform. On the one hand, you don't want to harm the film; on the other, you don't want to be unprepared for an underperformance that might color future projects.

This analysis from one of the Motley Fool fellahs is fun to read if you precede every rejoinder to a previous argument with a "Nuh-uh!" Mostly it seems to say that you have to take the long view with various Marvel movie projects, particularly as some of the modest ones are brought under Marvel's control. I would say the long view with Marvel does look pretty healthy as long as publishing remains a dependable engine and Marvel can hedge the severity of any losses with a stinkaroo film by pre-licensing it. Marvel's relationship as a publisher to all these films doesn't seem a particularly dangerous one, at least not anymore. There is a fun-house mirror thing between the two divisions in terms of projects pursued, I guess, but mostly it seems that any gigantic fall-out from a string of cruddy flicks would be seen in the bonuses of board members rather than at the comic shop. If someone disagrees with that, I'd love to .(JavaScript must be enabled to view this email address) in the letters.

thanks to Alex Buchet for the link
 
posted 9:33 am PST | Permalink
 

---

 
Daily Blog Archives
November 2019
October 2019
September 2019
August 2019
July 2019
 
Full Archives