Mavel Punts Toys; Propels Comics: Publishing Up Amid 2Q Profit Shortall

Increased competition and bad decision-making in its toy division led to less than expected increases in earnings per share for Marvel stock as second quarter reports come out. According to the best write-up -- Forbes' concise analysis -- publishing is up to $32.9 million from $25.1 million in 2006. What does this mean? It means that Marvel needs to get a boost from its movies in order to perform as expected: just not in comics. This puts even more pressure on their 2008 movies, although granted the Iron Man and Hulk properties are fairly toy-friendly. The news also gives some real-world weight to Marvel's recent surge in sales as its big-event series seem to hit with more Direct Market consumers than rival DC's.
 
posted 3:02 am PST | Permalink
 

---

 
Daily Blog Archives
November 2019
October 2019
September 2019
August 2019
July 2019
 
Full Archives