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September 5, 2006


McCloud’s Making Comics Out Today

imageToday is the official release date for the third book in Scott McCloud's trilogy of long-form comics about the comics medium, Making Comics. In celebration of this fact, and to promote the book, the cartoonist and his family have begun an ambitious, year-long nationwide tour in support of the volume, the details of which might be easiest to track through this group livejournal offering here.

As pointed out in an earlier post here at CR, this is fascinating not just for those of us with families where a year-long tour by car would have ended about three weeks into it with the emotional equivalent of the Six Million Dollar Man hitting the turf in his opening credits, but for how we view its confluence of current marketing orthodoxies about comics -- the power of handselling event to event, the effectiveness of the Internet as a marketing tool, and the growing use of participatory marketing like dedicated workblogs and creator-reader partnerships with things like instigating speaking engagements. It's likely that the tour will end with a much different set of circumstance regarding the comics publishing industry in place than are operative at its start.

And lest we forget, there's also a brand new McCloud book and its probably 2000+ ideas with which to grapple. That's always fun.
 
posted 2:29 am PST | Permalink
 

 
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