April 1, 2010
Missed It: ABC News On Strip Market
I totally whiffed on bringing attention to this ABC News Report on
the tough market for comic strips out there. They spend some time on an interesting area: the building hit comic strip, specifically
Lio. Strips like that have sold in enough papers their continued survival is no longer really in question, but how big a hit they become depends on how much momentum they maintain and for how long -- how many papers they add in their expansive stage. While I'm sure the distressed economy is hitting those kinds of strips, I'd say it's even worse than suggested in that the market is much less dependable than it used to be for papers adding clients like mad, and it's been that way for five to ten years now.
posted 7:00 am PST |
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