Missed It: CBG’s Sales Analysis

John Jackson Miller promises a more aggressive tracking of sales at Comics Buyer's Guide, which is nice because I think he's been doing similar reports for ten years now. With retailers and industry watcher starting to circle around the fact that the direct market seems in the middle of a strong July-September period, it's interesting to note the overall growth in the market the first half of this year and where it's come from: trades, mostly, although comics incrementally improved, too.

I'm probably more interested in the first half numbers than the comparative 2004/2005 monthlies. Even though the number of weeks may match up, the way the market is focused on hits right now a slightly different emphasis from one publisher can really change things between any two different months. I'm also not totally convinced the market adheres to the same cycles month in and month out it did ten years ago, when retailers would stick their thumbs in their suspenders and lecture me about the seasonal changes, but I could be completely wrong about that. Anyway, a number of retailers have argued in my direction that as dubious as one might want to be about all of these stunt titles and line-wide-ramification miniseries, the modest growth in retail numbers does seem to have something to do with content, and I think CBG's numbers probably bear that out.
 
posted 1:30 am PST | Permalink
 

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