Missed It: Dark Horse Announces Digitial Launch For April 27

Here's the press release. This is important in a few ways. First, Dark Horse is a big player in the comics market and every single time over the next few years one of the top dozen publishers kicks off a digital comics plan or reworks the one they have it's going to be news. Second, one would think that Dark Horse's library of works might be appealing to the nascent digital comics audience in a way that doesn't reflect the same proportional interest one finds for such works in the Direct Market. Third, this is apparently a later launch than they originally planned. As Mike Richardson explains here, they had a certain concept in mind that would allow Dark Horse to keep more of the profits generated and they were not able to make that a reality, thus causing a shift in strategies.
 
posted 9:00 am PST | Permalink
 

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