December 15, 2011
Missed It: IDW Goes Same-Day Digital; Apps Through comiXology
Michael Cavna
has the best, most succinct story on IDW's announcement yesterday that they'll be releasing digital efforts the same day as their print comics -- at the same price -- and will be doing some devoted Apps for various line-driven offerings through comiXology. This is a key story for a few reasons. One is that IDW is a major publisher, so everything they do in the digital realm is important. A second is that they have probably been the most aggressive of the major publishers when it comes to making work available through digital means, so these specific moves can be seen as a validation of the strategies involved. A third is IDW was able to make these decisions in a way that kind of walks back earlier strategies and partnerships, and was able to do so without a lot of fuss. That last should give an idea as to how unformed these policies are as of yet, and how much leeway the publishers have in finding their own paths. I expect we're going to see every name publisher with some sort of comprehensive strategy by this time next year, and in terms of publishers with market influence we basically have that right now.
posted 3:50 am PST |
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