Missed It: Lio’s Sales Achievement

I blew right past this story about Mark Tatulli's Lio feature reaching the 150-client sales mark when it first appeared, but on second read-throught I think it's worth noting for a few reasons. One, successful strip launches are becoming tougher and tougher -- there are ton of reasons why, but I do think it's specifically hard right now. Two, Lio's journey hasn't been all smooth sailing, and there were definitely papers that dropped it. So for it to grow past its approximately 100-client launch says a lot about the strip's strengths; it's not just benefiting from outside factors. Three, I find it remarkable that these kind of sales figures and comparisons are part of a formal press release, which I think says something about the way coverage of the strip business has changed in the past few years.
 
posted 2:12 am PST | Permalink
 

---

 
Daily Blog Archives
November 2019
October 2019
September 2019
August 2019
July 2019
 
Full Archives