Missed It: Magazine Express Offering Comics Subs Through Amazon.com

I had three e-mails this morning asking after the fact that Amazon.com vendor Magazine Express, Inc. is apparently offering comics subscriptions through Amazon.com. This mean that someone out there almost certainly posted something about it, and I apologize to that person. On the flip side, I have no idea if this service has been available five days or five years.

It looks like this is just a discount service that hooks you up with a traditional from-the-company mail-order subscription, the kind they used to offer through those ads that had the Hulk dressed up as Santa or whatever and that came in that brown paper sleeve that everyone of a certain age has registered as a sense memory. As I don't think the Marvel buttons even work, and The Comics Journal and Comics Revue are near the top of the bestseller list, I can't imagine this program is moving a ton of copies, just as from-the-company subs aren't really a super-popular option in most cases for most fans, particularly fans with options elsewhere.

I guess it bears watching. The ability to cancel your subscription and get money back through Amazon.com's mechanisms (I think that's how it would work) seems pretty appealing. Subscriptions and fealty to certain titles is a good way for kids to enjoy comics, so it could have an effect on that segment of the market. If it works, I suppose more could be done in terms of someone trying to replicate a comic shop experience through Amazon.com, although the non-returnability of items pretty much keeps that from happening unless some major deal were reached.
 
posted 8:15 am PST | Permalink
 

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