November 5, 2009
Missed It: Marvel Q3 Profits Down 60%

Everyone and their mom,
including the always-dependable comics business news and analysis site ICv2.com, has run a short story noting Marvel's downturn in profit and sales Q3 this year to last, and this quarter to last percentage-wise. Everyone I've read thinks this is the dead spot between the last rush of movies and the next rush of movies, with the resulting cascade effect through the company's prime-time licensing partnerships. I'm of that mind, too. I thought it interesting that ad revenues were down in publishing, publishing was down generally, and the book side of Marvel publishing, its recognized big area of improvement, went up only slightly. If nothing else this seems to me that the general notion that the price change in the comics was being done to offset sales in places other than publishing was floated like a candy bar in a swimming pool -- I can think of it as a hedge against declines in that division, though.
posted 7:30 am PST |
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