Missed It: Shamus Buys Atlanta Show

This totally passed under my radar or was blocked by my spam settings, I couldn't tell you, but apparently Gareb Shamus and whatever combination of his name and the words "comic con" and the designation Wizard he's utilizing right now have purchased one of the single-day shows run in Atlanta by a local retailer with the thought of turning it into one of an increasing number of newer Wizard-style shows. This new Atlanta show is as of yet unscheduled. The group now has shows planned for Anaheim, Atlanta, Austin, Boston, Chicago, New York, Philadephia and Toronto. The Atlanta show's original owner plans to continue with his remaining one-day shows.

Although the tendency might be to see this Shamus-driven run of shows -- up to eight, with more perhaps still to be added-- as some sort of grand, monstrous scheme that may by its very scale be doomed to fail, there are actually a lot of elements to this new strategy that are about downsizing and reducing expectations. Think Pee-Wee Herman coming back with a stage show rather than trying to do a new movie. Rational thinking would seem to indicate that eight to ten shows a year of this new type -- piggybacking publicity-wise on the convention phenomenon generally and Comic-Con/New York Con specifically, designed to appeal to someone who wouldn't travel to one of the bigger shows or who wouldn't mind supplementing that trip with a day doing whatever it is Wizard provides -- could be done much more modestly than directly challenging the big-name conventions or having a three or four shows you've asserted will be on standing with your biggest show. Not that rational thinking really dominates things in the Wizard camp, mind you, but something about a series of Diminished Expectations cons seems doable to me.
 
posted 8:00 am PST | Permalink
 

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