Missed It: Vertical’s Ed Chavez Speaks To Brigid Alverson

Interview here. I skipped linking to this one at an earlier opportunity because I thought the central distinction being made would be pretty obvious to CR readers: that publisher Kodansha and printer Dai Nippon bought into Vertical and its current way of doing things as opposed to seizing or scooping up an asset that could be deployed elsewhere or broken up into smaller assets. Still, there's some good stuff in there, such as why Dai Nippon is the most advantageous partner for Vertical early on, that there was a 650 (!) percent surge in manga sales at the boutique publisher between 2009 and 2010, and why this sales surge wasn't enough to keep the company flush. It's definitely worth a few minutes of your time if you're interested in that segment of the market at all.
 
posted 9:00 am PST | Permalink
 

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