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January 15, 2006


Missed It: Viz, Simon/Schuster Deal

In the deranged server situation here at CR last week I failed to give proper attention to a deal announced by Viz that deepens their relationship with Simon and Schuster to what looks like 1) more assertively bringing the S&S sales and marketing department behind the already high-selling manga, and 2) holding out some promise of new markets, which could mean a variety of things (big box stores?), or not much of anything (generic marketing-speak).

David Welsh links this to a recent thread at the chat site The Engine based on an observation from Jog the Blog about seeing manga offerings severely eat into -- or outright replace -- shelves of North American comics at a local bookstore. Something to note about Jog's observation is that this was a small store, where one would think space is that much more precious and less likely to be bought and paid for.
 
posted 6:45 pm PST | Permalink
 

 
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