Mobilix Case Dismissed by Court

I caught this announcement of a court decision about the term "Mobilix" from the great site afNews.info. The fact that Editions Albert Rene was apparently trying to corner the market on all words ending in "-ix" makes me cry and cracks me up at the same time; it reminds me of the advertising that Target runs in America that seems to include that fine retail establishment's claim on the idea of targets. The other thing that struck me as interesting is that deciding, rationally, that everyone knows the Asterix second lead as "Obelix" and not "Mobilix," because, you know, Obelix is really well known, seems to me the reverse of logic as it's generally applied in the US in such cases. In the US, widespread knowledge seems to presume confusion and an inability to make distinctions.
 
posted 7:15 am PST | Permalink
 

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