More On August 2008 DM Figures

* a few of this site's readers and now the comics business news and analysis site ICv2.com point out something I should have caught initially: that IDW moved past Image into the #4 market share slot. That's fascinating if you're a longtime industry watcher, as Image isn't exactly a weak sister right now. IDW is poised to have a good Fall as well with those presidential comic books coming out extremely soon.

* the writer Sean T. Collins wrote in to object -- slightly -- to my noting that the DC event tie-ins to Final Crisis could be said to have performed better than Marvel's Secret Invasion tie-ins by noting that the company's approach tie-ins different:

I was struck by this claim in ICv2's analysis/overview (I can never remember which is which), but it really depends on what you're classifying as tie-ins. The primary Secret Invasion tie-ins, in terms of telling the most important related stories, are the ongoing Mighty Avengers and New Avengers series, both of which outperformed any of DC's Final Crisis-related titles. While DC's "colon" tie-ins (as you so memorably dubbed them) did in fact out-perform Marvel's, this isn't exactly an apples-to-apples comparison. In recent years, the most consequential tie-ins for Marvel events have been in the relevant characters' main, ongoing series (a la the two Avengers books), while the colon-titled miniseries created specifically for the event tend to be inconsequential cash-grabs and are generally recognized as such (the idea being that if it really mattered, it'd happen within Uncanny X-Men or Thor themselves). DC's colon titles, on the other hand, are supposed to be where it's at -- particularly for Final Crisis, whose colon tie-ins are almost all status-quo-altering books by the company's biggest writers (Morrison, Johns, Rucka, Meltzer). Seen in that light, it's not surprising that Final Crisis: Legion of 3 Worlds outsold Secret Invasion: X-Men -- indeed, I'd imagine both companies expected it to shake down that way.

That all sounds sensible to me. When it comes to figuring out how mainstream comics work, I'm more of a guy walking through the desert with a stick in the shape of a "Y" than a prophet leading anyone to truth.
 
posted 8:05 am PST | Permalink
 

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