Mort Walker Launches Free Magazine

Dave Astor has a nice article profiling Mort Walker's trial run at an ad-driven free magazine geared toward regional editions, a publication containing a great deal of comics and cartooning content in its editorial package, The Best of Times. This is interesting in and of itself, and for its reflection on Walker's entrepreneurial spirit, and for a couple of other reasons that might be harder to notice. One is that it's reminiscent of previous attempts to do a free comics-driven publication of this type or a tab to go into existing magazines, which is something that publishers always seemed to be talking about in the 1990s. Another is that the success of such a magazine is almost impossible to quantify from the outside in, because it depends on executing a thoughtfully conceived business model based on ad sales and budgeting more than any outside measure of health. All you can really do is wait to see if it continues to come out, and maybe track new hires and markets entered.
 
posted 3:10 am PST | Permalink
 

---

 
Daily Blog Archives
November 2019
October 2019
September 2019
August 2019
July 2019
 
Full Archives