They have a really good line-up, including Clowes and Trondheim. Some of the hyperbole strikes me as deeply unfortunate to the point of ignorance from a show on the same continent as the mighty TCAF, which obviously beat NCSFest to the punch by more than a decade in terms of having a European style festival in North America. We'll see, though. I like the confidence. NCS is very well-funded, and this show should be as well. Certainly no show has ever started with an asset that comes near to matching the legitimacy of the Reuben Awards. I hope to attend. Sounds great.