New Watchmen Printing: 900,000 Copies



A number of industry sources are noting a story about DC reprinting 900,000 copies of Watchmen to meet perceived, trailer-instigated and hype-driven demand for the book leading up to its movie version's March 2009 release. It's pretty much a "there it is" story, and while I'm not always willing to grant DC the full extent of its claims given they don't release sales figures but insist on making claims on those figures' behalf, I more than believe them here, and it's pretty clear that this is a staggering, historically significant number of books no matter how one may sometimes wonder after the asserted profitability of a few of their unrelated serial comics. In fact, this is way closer to "all-time book publishing phenomenon" than a comics sales story. In other words, I'm not sure we shouldn't report it without temporarily breaking down and shouting "Holy Freaking Crap! One million copies of a 22-year-old comic book series! Holy Freaking Crap!"

Ironically, I wonder if the ability to sell so many books will keep the Watchmen movie in March despite both the Star Trek and Harry Potter franchises abandoning Christmas 2008 in a way that would seem to leave wide-open a place for a fantasy franchise not aimed at teenage girls.
 
posted 8:15 am PST | Permalink
 

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