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October 26, 2009


Newspaper Circulation Drops 10+% From 2008-2009: Decline Hastening?

Sean T. Collins draws my attention to a couple of articles at Talking Points Memo. The first takes notice of an over 10 percent drop in circulation figures over a six month period comparing 2008 to 2009; the second is Josh Marshall's analysis that this isn't an industry taking a hit but a medium in accelerated decline.

I'm not sure exactly what to make of it. I think you'd have to pull in whatever the latest numbers are on newspaper web site traffic and make some allowances for places where papers have dropped days to get a fuller reckoning. Still, any drastic loss in circulation is bothersome, and as I'm one of those that think part of the problem right now is that newspapers are drastically ill-equipped across the board to serve a changing modern audience in a way that's profitable, sustainable, and attractive in the long term, any factor that increases the pressure makes it that much harder for print journalism entities to keep their pants up. I see a lot of weathering the storm and very little building an ark.
 
posted 12:00 pm PST | Permalink
 

 
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