Newspaper Circulation Falls Five Percent

I can't tell if people are shocked or inured to news like that provided here: the latest Audit Bureau of Circulations numbers show that the circulation for 635 of U.S. newspapers fell five percent over the last six months. This is compared to decreases of nearly nine percent for the six months preceding that and eleven percent for the six month period before that. On the one hand, these continue to be pretty crappy numbers, a continuing shock to a system buffeted by the loss of a long-time monopoly over display print and local business advertising. On the other hand, these declines are one of the few reliable, recurring measurements in an industry that's had to scramble for the first time in decades to find models that work in a severely problematic landscape. In other words, for everything that newspapers haven't been able to foresee, this is the one thing they should.

If there's anything particularly worth noting for the comic strip business, it's that a couple of really good, major regional markets for comics features over the year, Denver and Houston, experienced more than a 10 percent decline.
 
posted 7:00 am PST | Permalink
 

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