Not Comics: Avi Arad Interview

From a comics perspective, I think there's one thing worth noting about this Avi Arad interview at Wired, and it isn't the description of various CGI solutions. It's this quote: "I had loads of confidence in the company, but felt the only way to take it where it deserves and belongs is to make movies -- big, live-action movies." A lot of people in comics will tell you they totally saw Arad's vision for Marvel coming true -- at least for as far as it has come true so far -- but I'm not sure we should believe them. Marvel itself never acted like it truly valued their characters until the post-bankruptcy executive infusion. I suspect Marvel Comics would be much the same publishing outfit if Marvel Entertainment's sole film offering was a year 2000 Spider-Man starring Freddie Prinze Jr. and John C. McGinley that cost $45 million and made less than twice that. Still, comics is different in many quieter, baseline-shift ways for that new orientation.
 
posted 3:06 am PST | Permalink
 

---

 
Daily Blog Archives
November 2019
October 2019
September 2019
August 2019
July 2019
 
Full Archives