Not Comics: Bob Miller’s New Paradigm

My prose book reading and industry following pals can't stop talking about this story, where Hyperion Books President Robert Miller is going to set up at HarperCollins with a new imprint that will go against standard book publishing practices in a variety of ways. One assumes that this has a chance at some point to include comics, as it's a successful category right now -- although this imprint is expected to go after Mitch Albom/Stephen King-level sales dynamos, and I'm not sure any cartoonist quite fit that profile yet. If the imprint works, it will certainly lead to a ripple effect that will at some point encompass some comics publishing. It's also reminiscent of some ways the comics industry works right now. Among the elements of the new imprint that have tongues wagging are that it will feature non-returnable books, marketing will focus on the Internet rather than buying book space, and there will be profit sharing rather than big advances.

Emily Gould comments here. Neil Gaiman notes the news here.
 
posted 8:00 am PST | Permalink
 

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