Tom Spurgeon's Web site of comics news, reviews, interviews and commentary











April 18, 2006


Not Comics: Marvel, Licensing Giant

The major difference between Marvel right now and Marvel's previous periods as a secure, dominant American comic book company with interest from Hollywood is that Marvel has been able to leverage its character library and film success into numerous, specific, advantageous-to-Marvel licensing deals. These numbers would be astonishing at 1/5 the size.
 
posted 1:08 am PST | Permalink
 

 
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