Not Comics: WSJ On Digital Book Pricing Bargains

There's an article up here on the Wall Street Journal site that while talking about prose books seems to have heavy and obvious implications for comics publishers. First, despite the push by publishers to keep prices for digital inflated, that doesn't mean that there won't be plenty of use for heavily discounted titles; rather, that will be employed as a sales technique. Second, models are by no means settled. Not only are you going to have various initiatives and sales driven by, say, 99-cent book offerings, but the article describes a subscription model one publisher is employing to move a variety of its lower-selling titles by bundling them with works from its higher-selling authors.

This is only idle speculation on my part, but it struck me back when comics publishers by and large decided to hold their prices at a certain point comparable to their print offerings that one result would be the ability to use lower-price points as a targeted sales inducement. Not only would that make sense in terms of targeting lower-selling books, as the article describes, it might be a way to pump life into that sales avenue generally. Further, it would seem that combination subscription models are ideally suited for the kind of cross-branding that these companies do, particularly in how much product they put out and how much material they have available to them in their libraries.
 
posted 12:20 am PST | Permalink
 

---

 
Daily Blog Archives
November 2019
October 2019
September 2019
August 2019
July 2019
 
Full Archives