Peanuts Announces Multi-Platform Digital Initiative

I'm not all-the-way certain if Michael Cavna over at Comic Riffs is announcing this story himself or running a lengthy press release, but a major digital expansion for the Peanuts property, while not exactly comics and maybe not involving comics in any form at all, is worth noting for a couple of reasons. For one thing, this is the inevitable result of the partnership with Iconix that came about when United Media Licensing sold them their contracts with the property as part of the UM library. For another, it will likely be worth marking what works and what doesn't work as potential strategies for other high-end, high-recognition properties hoping to find a way to connect with younger readers.
 
posted 5:00 am PST | Permalink
 

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