Percy Carey Resigns From Mayhem Team, Citing Factors During Roll-Out

Comic Book Resources has the PR and the reaction from Image Comics on Percy Carey's late-last-week press release announcing that he was stepping down as the marketing director on Tyrese Gibson's Mayhem, the Image Comics title spearheaded by the actor Tyrese Gibson. That title had enjoyed a measure of recent controversy for the aggressive promotional tactics involved in getting the book out there, many of which involve new media. At least one of those efforts, and it looks to be the tone of certain interactions during the fallout of a brief debate between Gibson's team and Direct Market retailer Brian Hibbs over the books and marketing tactics generally, appears to have convinced Carey to end his association with the new book.

Carey also resigned his position as a Sr. Vice President with the book's official parent company, Arch-Enemy Entertainment. The co-creator (with artist Ronald Wimberley) of 2007's highly regarded Sentences plans to continue his entertainment career in a variety of capacities.

Brian Hibbs discussed some of the circumstances mentioned in Carey's press release in his column at CBR.
 
posted 8:30 am PST | Permalink
 

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