Plans Grow Around Full Metal Alchemist

Articles like ICV2.com's analysis of the efforts involved in launching Full Metal Alchemist are interesting reading right now because of 1) how the companies are set up to launch titles in North America in a number of ways now and 2) there is believed to be a slight slowdown in tentpole hits coming out of anime/manga, and with such aggressive publishing here how new titles get launched may be much more important than before.

In other news, the same site breaks down this week's applicable Bookscan chart in pretty typical fashion: a Tokyopop title on top, the majority of the top 10 belonging to Viz, and a Korean title close enough to the top ten that analysts take notice.
 
posted 5:17 am PST | Permalink
 

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