Quesada: DC/Marvel Rivalry is Good

I really appreciate the Joe Quesada Friday interviews that Matt Brady does at Newsarama. Because Quesada is pressed but not hounded, they're a great way to discover what seems to be Marvel Editorial's gut-take on various industry issues. The latest chat has some apt Quesada commentary on the Marvel/DC Amalgam crossover of ten years ago or so as kind of a creative last resort, which is what it felt like at the time. The commentary on competition that dominates the Q&A is even more interesting but feels mostly wrongheaded. The opposite of competing with DC doesn't have to be cooperating with DC; it can be declining to make competition a priority. Until improving the markets becomes a greater priority than boosting market share, the direct market portion of the industy is likely to absorb most of the collateral damage and feel most of the neglect.
 
posted 9:46 am PST | Permalink
 

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