* Oliver Sava writes in glowing terms about a couple of those Spider-Man comics where it's Doc Ock's brain in Spider-Man's body. The success of that storyline is sort of interesting to me because I imagine why it works is because of the strong storytelling contrasts the move makes possible, but my hunch is that a big reason fans gave that storyline a chance was less about its execution and more the old "this comic is doing something wrong/I must keep an eye on this comic" ploy.