* I didn't really understand this story when it was presented to me by the PR people involved, and I'm hoping PW can make a better go at it. It seems like there are two stories here: the funding and the model, with the model being basically big-gulp style streaming of the kind that has settled in on Netflix and Amazon.com. I'm not sure that works without a surpassing amount of money to be made, but the content/window-for-content bases are similar, I suppose.