* I would have hated this toy promotion as an 11-year-old that took his superheroes seriously. As a 47-year-old, I very much don't care. A slightly more interesting question might be how I would have processed a Fred Hembeck variant on "Days Of Future Past" or whatever. Fred Hembeck would have done like 3045 variant covers if they had been a thing a generation earlier.
* Kelly Sue DeConnick is right: calling superhero movies "comic-book movies" does unfair things to the ultimately wider readership who don't put the superhero genre front and center. I'm not sure why this persists: I can't remember another expressive medium being so defined by a single genre within it that people had problems with the basic terminology. The Times has had a very not-like-the-Times up and down history with the way it has covered comics.
* there aren't a lot of real differences between the ways that fans from one generation or another process popular art, but one way may be the idea that the generally reader-approved version of the character is the right one against which other versions are judged. When I was a kid there were times when I didn't like how a character was treated, but I just kind of didn't like it, I didn't have that sense of ownership over the characters and their portrayals on the page. That's really interesting to me.