* not comics: it's always fun when traditional media comes to conclusions they should have reached ten years ago. It is always worth reminding, however, that the experience of processing ads will in part determine how advertising revenue is seized, if it's seized at all.
* they don't let me run comics companies for a reason, but I do not get this use of the Captain Marvel property. Although typing that, I guess it would seem sensible to me if that were a plotline rather than what I suspect is "a new status quo." Maybe the problem is that they keep re-setting the status quo.