Tom Spurgeon's Web site of comics news, reviews, interviews and commentary

October 26, 2004

Schulz Estate #2 on Earners List

It's no secret that the Peanuts comics, cartoon and licensing empire headed by the late Charles Schulz was a perennial money maker at an elite status for the last 15 to 20 years of the cartoonist's life.

imageForbes confirms that the Schulz estate has been equally well-managed since the creator's passing, putting Schulz at #2 on its top-earning dead celebrities list with $35 million earned. In its stand-alone profile of Schulz Forbes gets points for the astute commentary about licensing, and demerits for the extra "t" in the headline.

One-time strip and editorial cartoonist turned enormously successful children's book author and illustrator Theodor "Dr. Seuss" Geisel also made the top ten, with $18 million.

It may be interesting to note from a comic-book industry perspective, where the profits from many late creators may go to corporations and their officers, that the Forbes list signifies continuing media and licensing success and which estates are able to profit.

Illustration is a rough version of the cover of the third volume of Fantagraphics Book Complete Peanuts series due in 2005
posted 10:25 am PST | Permalink

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