Sell Your Boots: Top Shelf’s Exclusive Book Edition Offer

Don't worry: I'm not going to use that headline from now on or anything. Dan Nadel's kickstarter rant a week ago has made me think about various publishing strategies, particularly little tricks and techniques employed within a line or season. With that in mind, I wanted to draw attention to a publishing strategy that's a little more old-fashioned than crowd-funding and has an almost opposite philosophy despite being executed in similar fashion. Note that Top Shelf is doing an exclusive edition of an Alan Moore book with the idea that the monies raised there helps make the rest of the book's roll-out possible. They're not hedging against the monies raised in order to make that available in the first place, which is a distinction between this effort and a more standard reward offered through a crowdfunding site. At the same time, that they're doing this via an on-line outreach and making the promise of "this effort helps fund that one" basically explicit? That shows how closely many publishing strategies overlap right now. I know that one if not several of my friends that publish is rolling his/her eyes right now, but I find these things fascinating.
 
posted 6:00 am PST | Permalink
 

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