Should Comics.com Have More Traffic?

I am certainly aware that there are problems with using Alexa.com as a site traffic measuring tool -- here's one article's worth of complaints. Still, I'm surprised to see next to no indication of a sustained swing upwards for Comics.com after the whole thing went free with increased archival access recently. Unless I missed something, the portal model counts on all the extra content increasing traffic to and hits on the site in question. Granted, I have been critical of the move because I think it took more specific strategies geared towards the newspapers off the table, so I may be reading this to my point of view's favor. Also, I haven't really tracked down any of United Media's attempts to drive readers to the site. I know they were asking around for ad information at one point -- can someone .(JavaScript must be enabled to view this email address) some publicity or ad placement that supports this move? I'd just like the best information I can get on this subject.
 
posted 7:20 am PST | Permalink
 

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