Six States Sue RJ Reynolds Over Imagery Used in Rolling Stone Ad
The story is pretty much as it is in the headline. The move stems back to a 1998 settlement between the tobacco company and a huge number of states that included a pledge to no longer use cartoon imagery as a sales tool, which the attorney generals involved must believe happened with the recent doodles-driven Rolling Stone advertisement. The definition of cartoon imagery gives this story a bit of an extra watch-me oomph, in that it never would have occurred to me to link the imagery in that ad to Joe Camel and I'm a comics guy, as does the tobacco company's claim they had no control over the flier created by the magazine on their behalf. RJ Reynolds recently decided to pull all print advertising in magazines and newspaper for 2008.