Takuhai Name Change; Market Focus

ICv2.com is among those reporting that Tokyopop is changing the name of its free promotional magazine Takuhai (meaning home delivery) to "Manga Magazine," and will distribute the publication to its various bookstore accounts. It sounds to me like one of those cases where a potential market need exerts pull on an existing publication, which makes one wonder if the various magazine producers missed an opportunity or if we might even see a couple of magazines hoping to meet that bookstore manga market launch in the next several months.
 
posted 6:46 am PST | Permalink
 

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