Tom Spurgeon's Web site of comics news, reviews, interviews and commentary

August 15, 2005

Target Sponsors Issue of New Yorker

Some Monday mornings you read news that's so perfectly disturbing in that "the world is off but only by 10 percent way" you're not crushed, you just want to go back to sleep until Tuesday. I present to you an entire issue of the foundational American cartoon source The New Yorker sponsored entirely by Target, complete, it seems with illustration-style ads. I know that single-sponsor issues are reasonably common for magazines, and I know the New Yorker works harder than most magazines to protect its "brand," but... oh, I don't know. Good night.
posted 2:45 am PST | Permalink

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