The New Norm

From the look of things at their web site Michael and Nicole Jantze of The Norm seem to have taken his syndicated newspaper comic strip which ended last Fall and provide a new home for it on-line. The Jantzes are using a $25 per year subscription model (other packages were more expensive and feaured more incentives). This capitalizes on the fact that many in the strip's fan base were not seeing The Norm in a print edition due to its relative lack of saturation and had become used to reading it on-line.

The last public count I can recall, just before Christmas, would have put The Norm at slightly over $60,000 raised. This was short of an announced goal of 4000 subscriptions but with a late Christmas rush and perhaps some people joining now that it's a definite go, there is certainly enough for a viable effort. This could be potentially huge for many strips, which like The Norm perform well without ever achieve hit-strip status, as it may show another way to reach an audience.
 
posted 10:50 am PST | Permalink
 

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