The Trouble With Print…

Hidden in this article about a superhero-driven magazine advocacy campaign are a couple of dire points about print that should in one way or another have an effect on comic books, magazines about comic books, and newspaper comics. The first is that advertising in magazines is way down; the second is that the automobile industry may be shifting away from print. As for the former, I think it's safe to say that comics and print magazines are likely to be affected by strong consumer magazine trends in this or other areas, although they're also more strongly branded as subscription-type services which most people think is th future for such publications. As for the later, I don't know the last time you read a newspaper, but they're highly dependent on auto ads. If that consumer magazine trend represents a more general ad strategy, things could get a lot uglier for newspapers over the decade or so, and newspaper comics because of their upfront costs should be greatly affected.

In a completely unrelated and much more specific but not-comics point, Steven Grant says that print comics magazines are having a hard time staying relevant given what most people want from their comics news and what the Internet does well.
 
posted 1:19 am PST | Permalink
 

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