Tom Spurgeon's Web site of comics news, reviews, interviews and commentary

March 10, 2005

Tokyopop Takuhei Readies For Launch

The manga giant Tokyopop will be publishing a new, free magazine called Tokyopop Takuhei, driven by previews of the company's titles. It's partly a shift from their previous giveaway program, and will include various articles and behind the scenes looks as well. Not only is this a potentially powerful promotional device, it's interesting to note that they're tying this into convention attendance. Thus Tokyopop becomes the first entity in comics to actually answer the question, "How do we get all these people at these various conventions to read our comics?"
posted 10:55 am PST | Permalink

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