Tokyopop’s New Young Reader Lines

Like most companies that settle their book distribution anxieties for the ostensible long haul, manga publisher Tokyopop seems to be shaping its efforts to better serve its perceived customer groups. To that end, it has announced two publishing initiatives aimed at young readers: Manga Chapters (ages 6-9) and Manga Readers (8-12). Manga Chapters will launch in September, while Manga Readers will have its initial wave of books out in July. The comics business news and analysis site ICv2.com has a clear and lucid round-up of how each line is oriented. As they note, librarians should be receptive to the new lines because of the overwhelming amount of manga material out there, its popularity, and their expressed desire to properly serve kids (and their parents) with age-appropriate books.
 
posted 1:24 am PST | Permalink
 

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