October 22, 2004
2004 Version of Web Cartoon Charity to Benefit Five Hospitals
The
Child's Play charity sponsored by the Web comic
Penny Arcade, its supporting community and
Web site has returned for 2004 by expanding its efforts to five hospitals. The charitable toy drive, which calls upon gamers to contribute in an effort to work against negative press stereotypes, raised a quarter million dollars in toys for a Northwest hospital in 2003. The resulting press coverage drew attention to the large number of people that accessed the comic and also the nature of the inter-relationships and loyalties that can grow around an on-line effort.
posted 7:24 am PST |
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