Tom Spurgeon's Web site of comics news, reviews, interviews and commentary

October 22, 2004

2004 Version of Web Cartoon Charity to Benefit Five Hospitals

imageThe Child's Play charity sponsored by the Web comic Penny Arcade, its supporting community and Web site has returned for 2004 by expanding its efforts to five hospitals. The charitable toy drive, which calls upon gamers to contribute in an effort to work against negative press stereotypes, raised a quarter million dollars in toys for a Northwest hospital in 2003. The resulting press coverage drew attention to the large number of people that accessed the comic and also the nature of the inter-relationships and loyalties that can grow around an on-line effort.
posted 7:24 am PST | Permalink

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