What Purpose Do The Quills Serve? This MediaBistro.com analysis of The Quills, a televised awards program for books that includes a graphic novels category, may seem familiar to anyone who's read a negative article or had a negative thought about North American comics industry awards: relatively few of the nominees in attendance, little proven impact on sales, not much in the way attention from the world beyond the hardcore industry watchers, and so on. The tiering of media credentials is a long way off for comics, though.